Brand Strategy
The primary goal in creating the brand strategy for Roost was to find new ways to enroll clients & make new connections with local vendors.
KPI’s
- Brand representation, client reach & client retention
- Strategic development of partnerships
- Alignment of the brand’s approach on all platforms
Product Design
It was important for us to create a refined and sleek label design for the Roost In-House products that effectively pointed back to the brand.
KPI’s
- Development of custom product label design
- Sourcing & development of custom packaging design
- Continued development of Roost in-house products
Subscription Box
The Roost Quarterly Subscription boxes were a strategy that grew from a place of “creating an experience.” They were a great way to add value.
KPI’s
- Development of a subscription service to build client loyalty
- Grow online sales through membership
- Create an experience for customers to engage in
