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The Approach

The Approach

Behind every strong brand
is a well defined strategy.

My team & I create an integrated approach to all areas of your business & brand. Our mission is to help you streamline so that you can be well-positioned for growth.

"We create fully aligned brands that are informed by strategy & functional design."

Bianca Broos, Owner & Founder

Phase 1: The Foundation

What mission, vision & values does your business stand on?

Phase 2: The Audience

Who is your customer & what problem are you solving?

Phase 3: The Content

What do you say? What do you want them to say about you?

Phase 4: The Design

How do you want them to feel & experience your company?

Phase 5: The Impact

How can your business
be a force for good?

Phase 6: The Launch

Are you ready…
We Are.

How It Works

An Integrated Approach That Informs The Design

Straegic Advisory

As a strategic advisor for over 15 years, I have assisted a wide array of businesses position themselves effectively in their industries. My role is to partner with the client on creating a well-rounded strategic approach to fixing their most pressing problems, identify hurdles down the road, create better alignment & generate measurable growth.

BBx

BBx is a division of Bianca Broos Company that manages the fulfillment aspects of the company’s strategic initiatives. BBx specializes in video production, brand design, website design & maintenance, integrated marketing campaigns, education content production, & more. All BBx initiatives are informed by the strategy that is built between the client and myself.

Clarity

Our frequently asked questions:

When we set the timeline for our work together, it is heavily influenced by scope.

If a prospective client is interested in a fully aligned brand & they meet the preparation markers needed to engage in that work, our process takes between 6-10 weeks.

Think of 6-week brands as being simplistic – generally a 2-4 page website, logo suite, and templates for social congruency.

A 10-week brand contains highly customized elements. Think of this as a brand that needs workbooks (say for a coach), a video library (say for a speaker), or external application integrations (like a Realtor).

The Bianca Broos Company also serves clients on a month to month basis for social media management and coaching packages.

When a month to month client signs up, we generally request a 1 quarter commitment so that we can get to know and effectively serve your brand.

If you are looking for a quicker turn-time for your brand, we would encourage you to take a look at our template approach here>>

During your client onboarding process, my team and I will prepare an in-depth proposal for you to review. This proposal will help set the expectations, pricing, timeline, and scope of the work.

The pricing is primarily determined by the scope of the work and your budgetary needs. We are proud to offer a sliding scale price point that is cognisant of any budgetary constraints you may have.

We understand that businesses come to us at various stages of their growth. Whether you are a startup, a solo entrepreneur, a retail location, or a corporation, we will deliver the same level and quality of service.

BBx is a division of Bianca Broos Company that executes on the fulfillment of a brand’s visual presence, informed by the strategy that clients build with Bianca Broos. BBx is a department of empowered specialists who are experts in their craft and create modern, clean & strategically integrated designs.

While a logo can do a lot for a company – it is generally not the key to a well-structured business. In our years of experience, clients who need “just a logo” generally are missing the most important part of their business – a well-aligned brand.

If your company truly needs just a logo – we can serve you, but as we have experienced with other clients, there is a high likelihood that as we start our work you will uncover other pressing needs that you would like support on.

Our recommendation if you are unsure about what you may need, start with a complimentary intro session. You can sign up for that service here >

A strategy is a thread that informs all business, brand & growth decisions. It is the number one thing any viable business needs and it must create alignment across all areas of the company.

This is why the Bianca Broos Company uses your developed core strategy to inform every aspect of our production.

The Bianca Broos Company has experience building websites on various platforms.

We have developed brands using platforms like Wix, Squarespace, Shopify, etc. throughout our 15+ years in business.

The company now builds exclusively in WordPress as it is the best platform to use if you want a fully integrated site that can grow with your business. The opportunity it provides for customization and SEO benefits are the two top reasons why we recommend this platform to our clients.

"Good design is meant to fall in line with the vision of the company."

Bianca Broos, Owner & Founder

Explore

a few of our client highlights

Kind Words

Client testimonials

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