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Meet
Pinnacle Home Loans

An innovative company in the mortgage/lending industry

The Approach

"Our Company is Manager Owned, with an Employee driven Culture. We are focused on building a company by our team for our team."

Pinnacle Home Loans is an innovative and evolving lender who prioritizes building high touch relationships. The Bianca Broos Company supports Pinnacle in refining their Business & Brand Strategy, integration of their MOS, Ongoing Marketing Support & evolution of their recruitment & onboarding process.

The Website

Lifting Pinnacle Home Loans and making it more accessible to prospective team members who share the vision of innovation and relationship-based sales in the Mortgage & Lending Industry.

Strategic Messaging

Social Media posts to connect with our audience and educate our followers on the high tech, high touch, and high trust approach.

"We are an innovative company that does loans."

Paul Gigliotti, COO

Brand Strategy

Align the business, vision, and mission. Partner with leadership on creating achievable short & long term goals. Align people, process & purpose.

KPI’s

  • Website & Marketing Material
  • Collaborate with team & sub-contractors
  • Create learning opportunities across teams & departments

MOS Integration

A tool that encourages Sales Professionals to be entrepreneurial & transform their business to be contributors rather than closers.

KPI’s

  • Brand Congruency
  • Relationship Centric Marketing
  • Easy-To-Use Client Retention Journeys

Continued Support

Strategic support for team retention & position the message of Pinnacle as an innovative company in the Mortgage/Lending Space.

KPI’s

  • Strategic Messaging
  • Expand client reach
  • Build relationships with strategic partners

Work With Us

"Intentionality & refinement come standard when you work with us."

The Bianca Broos Company focuses on creating nimble business strategies that inform the subsequent branding & design. This process creates a value driven expression of the client’s brand while remaining true to the vision and creating impactful digital and personal relationships between the clients and their target consumer. 

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