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Meet
Indie Salon

Boutique Full Service Salon in Santa Rosa, California

The Approach

"Indie means Independent- freelance stylists. That's what we are. We are thrilled to serve you at our salon nestled in the heart of Santa Rosa, California."

Indie Salon SR, founded by Jill Medin is a boutique full-service salon located in Santa Rosa, California. They offer a variety of services & wanted to highlight the expertise of their team in an easy to navigate, modern site. Their brand was designed to be something other stylists could see themselves in.

The Website

The website's approach was to create a clean, refined feel that showed the warmth of the team & the beautiful interior of the salon.

"Our team of Goldwell trained colorists have 20+ years of experience. As experts in our field, we bridge the gap between luxurious products and innovative techniques to give you the best salon experience."

Jill Medin, Owner & Founder

Brand Strategy

When working with Jill on the brand strategy it was important that we take an “inclusive” approach so that other stylists could see themselves in it.

KPI’s

  • Inclusive approach
  • Stylist Representation
  • Independent Contractor Strategy

Covid-19 Strategy

Indie Salon had to navigate multiple shutdowns due to Covid-19 regulations during their branding process. 

KPI’s

  • Strategy & Tactics
  • Safety Protocols
  • Strategic Messaging

Refined Brand Design

The design aim for Indie Salon was to merge a playful approach with an inclusive look & feel. Stylists had to see themselves in it.

KPI’s

  • Refined Logo
  • Neutral Color Pallete
  • Brand Imagery

Work With Us

"Intentionality & refinement come standard when you work with us."

The Bianca Broos Company focuses on creating nimble business strategies that inform the subsequent branding & design. This process creates a value driven expression of the client’s brand while remaining true to the vision and creating impactful digital and personal relationships between the clients and their target consumer. 

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