A competitive market demands a competitive strategy and the grit to execute the plan with tactics while staying responsive to the effect and the impact. 

To work with an agency is to trust your vision and some of your fears into the hands of a capable collaborator. 

My team and I engaged with a well-established lender determined to enhance its brand presence to increase its reach and renewal. Our clients focus on setting themselves apart in a highly competitive mortgage lending sector by refining their strategies for each market and channel. 

When clients choose my agency to support, guide and advise them, they allow us to become part of their team. We collaborate to make a difference and innovate to create growth. This is the secret to success, alignment in vision and value, with a work ethic that gives us all a competitive edge. 

The market behaves in waves, our job is to create strategies that allow you to ride the waves, and create a positive impact for as many people as possible. 

Objectives:

• Refine GTM Strategies: We set out to develop and implement robust GTM strategies for each business channel under the client’s portfolio to ensure effective market reach and differentiation.
• Increase Customer Engagement:  By utilizing targeted content and strategic social media usage, we were able to reach a more diverse buyer base and create specific channels of communication for each buyer profile.
• Expand Market Reach and Visibility: Broaden the digital footprint to attract and retain a more expansive customer base.
• Optimize Lead Conversion: We tailored email marketing campaigns to various customer segments, along with text campaigns, to improve lead nurturing and conversion rates. 

Strategic Approach:

• Channel-Specific GTM Plans: We developed specific strategies tailored to the unique dynamics of each business channel. This involved analyzing market trends, competitor activities, and potential customer behavior to craft strategies that effectively positioned the lender’s offerings in the market.
• Content Strategy: We produced a comprehensive suite of marketing materials, including educational onboarding documents and engaging social media content, to educate and engage the audience while positioning the lender as an industry thought leader.
• Ongoing Support: We provided ongoing strategic advice and support, helping the lender adapt to changing market conditions and seize emerging opportunities.
• Social Media and Email Marketing: We managed the monthly delivery of high-quality social media content and executed over 15 customized email campaigns in the first two months, aiming to increase reach and enhance customer interaction.

Results:

• Refined GTM Strategies: Each business channel now benefits from a clearly defined and executed GTM strategy, leading to more effective market penetration and brand differentiation.
• Increased Engagement: Our strategic content and social media efforts led to a doubling of engagement rates month-over-month.
• Significant Reach Growth: We saw a 419% increase in account reach during the first month, with sustained growth in the following months.
• Improved Conversion Rates: Our targeted email campaigns increased engagement and conversion rates, effectively moving leads through the sales funnel.

This partnership with the lender underscored the importance of well-defined GTM strategies in enhancing brand presence and expanding market reach. We significantly boosted their market presence by deploying tailored strategies for various business channels and engaging potential customers with personalized content and campaigns. We set a strong foundation for continuous growth and profitability.

Looking Forward: At Bianca Broos Company, we are dedicated to partnering with businesses looking to sharpen their market strategies and achieve leadership in their respective sectors. 

If you want to refine your GTM strategies and enhance your branding and marketing efforts, our team is ready to guide you to outstanding outcomes.

Our collaboration with the lender exemplified the power of well-crafted GTM strategies in elevating brand visibility and reaching new markets. By tailoring unique approaches to different business channels and engaging potential customers with personalized content and campaigns, we successfully amplified their market presence.

This sets the stage for sustained growth and profitability. As we look ahead, Bianca Broos Company remains committed to empowering businesses in honing their market strategies and achieving industry leadership. If you’re seeking to refine your GTM strategies and elevate your branding and marketing endeavors, our team is primed to steer you toward exceptional results.