The Bianca Broos Company has worked in the Mortgage Lending Industry since 2017. The team is proud to have worked with individual loan originators, larger mortgage lending companies, and mortgage lending operations companies.
Let’s explore some of the work with Pinnacle Home Loans, an innovative and evolving lender that prioritizes building high-touch relationships. The Bianca Broos Company supports Pinnacle in refining their Business & Brand Strategy, integration of their MOS, Ongoing Marketing Support & evolution of their recruitment & onboarding process.
The Overall Brand Strategy:
Goal:
To align the business, vision, and mission of Pinnacle Home Loans and effectively communicate it to the internal team, external customers & strategic partners.
The Bianca Broos Company’s primary objective was to partner with leadership on creating achievable short & long-term goals and align people, processes & purpose.
KPI’s
- Brand Congruency, Website Production & Marketing Material
- Collaborate with team & sub-contractors
- Create learning opportunities across teams & departments
The Website: PhlForYou.com
As part of our evolving contract with Pinnacle Home Loans & their team, we support their recruiting efforts by creating a recruitment enrollment website that speaks to the company’s value to potential new team members.
Our approach was clean, modern and showcased the family-like team support and welcoming culture that Pinnacle has.
The website’s purpose is to lift Pinnacle Home Loans and make it more accessible to prospective team members who share the vision of innovation and relationship-based sales in the Mortgage & Lending Industry.
Social Media Strategy: Pinnacle Home Loans
Pinnacle Home Loans drives to attract new talent to their team and spread the word about their incredible company culture. Their social media marketing, specifically on LinkedIn, is built to reflect that with dynamic video content, graphics that esteem their executive suite and sales team, and graphics that reinforce their brand language. These social media posts aid them in connecting with their audience and educating their followers on the high tech, high touch, and high trust approach.
If you are a Mortgage Lending company looking to create more alignment, better culture, better internal brand communication, and drive for a high-value work environment
