The Bianca Broos Company is proud to serve clients in the Mortgage Lending Industry. One client that we’ve had the honor to work with since it was founded is PJ Operations, a fulfillment company that focuses on creating cost-effective solutions to loan closing.

When PJ Operation was first developing their first-of-its-kind solution, the Operations Procedural System, they focused heavily on the experience they were trying to create. My company supported them on strategic implementation, congruent and engaging design, and refined messaging that communicates the value of the OPS.

Here is a peek into our approach:

1) Strategic Implementation: creating the first-of-its-kind system demands research and insight to execute properly. My team supported industry veterans Paul Gigliotti & Jerri Herrera in research and building out a strategy for how to best communicate the value of this industry-innovating OPS.

2) The Design: My team focuses on working with the already existing team members to create cohesive and collaborative designs for our clients. We partnered with PJ Operation’s developer to create custom buttons, design elements, and strategic flow so that the OPS solution would feel like an extension of their core brand. We focused on 3 main markers during the development of this design: utilizing color to create an engaging and not overwhelming experience for the consumer, creating depth through strategic design tactics and layering, and designing a system mascot, CLEARI, to help connect consumers to the support they may need in the system in a fun and engaging way.

3) Messaging: In the initial launch phase of the Operations Procedural System, my team supported PJ Operation in creating a refined online presence that communicated the value of their system. From their lead page and blueprinting procedure to the social communication on linked in, we blended a refined design approach with a clear and direct brand voice to expertly communicate the value of the system. 

We continue to support PJ Operation with Business & Brand Strategy and Strategic Messaging. If your company is looking for a team that can implement an integrated approach from start to finish and help you elevate your brand’s voice, let’s chat.