There has been a shift in creating engagement on social platforms for internal and external consumption.
Movement, brighter colors, and impactful language all play a role in enrolling and engaging new customers as well as team members.

Here’s how our team has taken on animation with one of our clients, Axis Lending Academy, as a solution to the target market attention span:

1) The first approach we took was to create short video posts with a textural background that moves, adding visual interest to the content. This allowed us to confirm the readability of the content, create quick turn-around posts for clients, and explore how movement can further engage an audience.

2) The second approach we implemented is kinetic animation in graphics. These are most effectively utilized for IG/FB/LinkedIn stories and small promotions for clients. Engaging the viewer and maintaining the readability of the graphic can be a tedious process, but through kinetic animation, we can stand out to the viewer and increase engagement.

3) When we approach a full-scale animation process, we have sourced some incredible vendors who are integrated into the team and company culture. With their help, we’ve created truly custom approaches that explain and enroll viewers into the overarching brand message. Here’s one of our favorites from our work with Axis Lending Academy and the California MBA DE&I Committee:

If your company is interested in learning how animation can benefit their engagement and reach, let’s chat.