My team and I have the honor of serving a variety of businesses. From solopreneurs to Fortune 500 Companies, my company has helped professionals create strategic plans, implement a refined branding approach, and execute their marketing needs.
Like many businesses, the Covid-19 pandemic posed a massive need for strategic problem-solving. We had to help our clients innovate their customer experience to be safe, inviting, and memorable. The behavior of consumers was shifting to support smaller businesses, and the value proposition behind the business had never been more important to their audience.
One of our favorite solutions we created was for a retail client, Roost General Store. Roost is a well-known boutique in Windsor, California, creating the perfect “Sonoma County” curated experience. Roost General Store sells everything from beautiful clothing and leather goods to home decor and pantry provisions. Therese Gabaldon, the owner of Roost General Store, wanted to create a strategic way for people to experience Roost during shelter in place.
That’s how we created the Roost General Store Membership Box Experience. Once a quarter, Therese would curate a box of goodies for her customers valued at anywhere between $120 to $170. For just $99/quarter, clients could have an unboxing experience of new and fun goods for them to try.
There were three primary takeaways from the implementation of this solution:
1) Vendor Cross-Connection: One thing that Roost is known for is how it selects its high-quality vendors. Before the pandemic, Therese worked closely with the Bianca Broos Company team to create strategies for increasing her network and showing value to her strategic partners. The Roost Box presented a unique opportunity to highlight her vendors to an engaged audience.
2) The Box Experience: When sourcing the box for this experience we had to factor in sizing, cost, and how we could make it a personalized experience no matter the season. We sampled boxes from a wide variety of vendors to find the best matte black box on the market, and did a dual print on the inside and outside of the box. While the logo sits proudly on the exterior of the box, we opted for a personalized touch on the interior, “Cheers, Therese” as a way to remind the buyers that there is a curator behind these experience boxes.
3) Informational Letter: One key ingredient that helps add to the experience of the box is the newsletter-style explainer featured in each box. Formatted to give a magazine columnist approach, we custom format each “letter from the curator” to highlight the products inside the box, the reason behind the item’s curation, and the value that these clients are getting to further enroll them into this experience.
The results? In a season where many small retail companies struggled to bring in business, Roost General Store doubled its annual earnings. The Roost General Store Membership Box not only gave a high-value experience to its customers, but has become a local favorite and a high-ticket purchase at the store. This box experience has also allowed Therese to create sponsorship donations at local events to further market her store and continues to build her interconnectivity with local vendors.
If you are interested in crafting a custom experience for your clients, my team would be honored to support you in the strategy, design, and execution of that project. Let’s chat.
