Portfolio Page - Char Ruppel - Bianca Broos Company

Developing A Dynamic Dual-Functioning Brand For An IMB

Meet Our Client Char Ruppel

The mortgage lending industry is highly competitive and demands strategic efforts to be responsive to the changing conditions if one is to grow in the competitive market. Lenders, in particular, must constantly innovate and adapt to stay ahead of the curve.

In a recent project, we helped a highly successful loan originator expand into an education-centric house of brands. The result was a highly effective brand strategy that positioned the client for growth even in today’s challenging market conditions.

char’s goal was clear

We took on this project intending to develop a robust brand approach that would elevate the founder’s expertise and position the client’s family of brands for growth.

We developed an individualized mission, vision statement, value propositions, and elevator pitch for each brand to achieve this.

Our Development They also provided ongoing strategic business and brand support and created additional marketing materials for recruitment and onboarding. This included the monthly production of social media graphics, content, and video for team members, main accounts, and the founder.

Increasing Brand Engagement the project resulted in a 2x increase in brand engagement month-over-month. This was achieved through highly targeted social media content designed to engage potential customers and encourage them to learn more about the client's family of brands. By consistently providing valuable information and engaging with their audience, the client was able to build trust and establish themselves as trusted expert in the industry.

At Bianca Broos Company, we offer comprehensive solutions informed by research, data, and expertise honed over nearly two decades.

Strategic Advisory

Strategic advisory is expert guidance to align goals, navigate challenges, and drive impactful decisions for sustainable growth and success.

Brand Presence

Crafting authentic and memorable identities that captivate audiences and elevate your market position.

Marketing Fulfillment

Delivering seamless execution of campaigns that amplify your brand and drive measurable impact.

Event Support

Creating engaging virtual events that inform, inspire, and build lasting connections with your audience.

Brand Voice

Crafting a distinct, authentic tone that resonates with your audience and defines your identity.

Client Experience (Cx)

Designing personalized, impactful journeys that build trust, loyalty, and lasting relationships.

Client Nurture Experience One of the most impressive aspects of this project was the development of 15+ customized email nurture campaigns in just the first two months. These campaigns were highly effective in engaging potential customers and nurturing leads, which helped to increase account reach by an impressive 419% in the first month. This momentum continued, with consistent month-over-month increases of 190% - 223% in the first quarter. This was achieved through strategic foresight, defined branding, and intentionally designed content.

The Website The website's goal to serve as an extension of the client experience. Not only was it mean to show the expertise that Char & his team had, but the expansive product portfolio and unique process that's placed him as a top performer in the Roseville area.

work with us

At the Bianca Broos Company, we are a micro-agency in a macro-setting, built for people and businesses who dare to challenge the status quo.

Business isn’t a buzzword for us; it’s our lifestyle. We’d love to support you in developing your personal brand, infused with a defined business strategy & elevated design.

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