Quick Snapshot & Overview:

In our work with this client we supported them with:

• Development of Strong Brand Approaches
• Individualized Mission, Vision Statement, Value Propositions & Elevator Pitch
• Ongoing Strategic Business & Brand Support 
• Creation & Development of Additional Marketing Materials For Recruitment & Onboarding
• Monthly Production of Social Media Graphics, Content & Video For Team Members, Main Accounts & Founder
• Monthly Production of Social Media Graphics, Content & Video

The Results:

15+ Customized Email Nurture Campaigns Produced in the 

First 2 Months

419% increase in account reach in the first month, consistent month-over-month increase of 190% – 223% in the first quarter.

2x of brand engagement month-over-month

Case Study:

The mortgage lending industry is highly competitive and demands strategic efforts to be responsive to the changing conditions if one is to grow in the competitive market. Lenders, in particular, must constantly innovate and adapt to stay ahead of the curve. 

The Bianca Broos Company is a business consultancy that supports many businesses, including dynamic solutions for top-producing lenders. In our most recent project, we helped a highly successful loan originator expand into an education-centric house of brands. The result was a highly effective brand strategy that positioned the client for growth even in today’s challenging market conditions.

We took on this project intending to develop a robust brand approach that would elevate the founder’s expertise and position the client’s family of brands for growth. We developed an individualized mission, vision statement, value propositions, and elevator pitch for each brand to achieve this. They also provided ongoing strategic business and brand support and created additional marketing materials for recruitment and onboarding. This included the monthly production of social media graphics, content, and video for team members, main accounts, and the founder.

One of the most impressive aspects of this project was the development of 15+ customized email nurture campaigns in just the first two months. These campaigns were highly effective in engaging potential customers and nurturing leads, which helped to increase account reach by an impressive 419% in the first month. This momentum continued, with consistent month-over-month increases of 190% – 223% in the first quarter. This was achieved through strategic foresight, defined branding, and intentionally designed content.

In addition to these impressive results, the project also resulted in a 2x increase in brand engagement month-over-month. This was achieved through highly targeted social media content designed to engage potential customers and encourage them to learn more about the client’s family of brands. By consistently providing valuable information and engaging with their audience, the client was able to build trust and establish themselves as trusted expert in the industry.

Overall, the project was a resounding success for the Bianca Broos Company and our client. By developing a strong brand approach, providing ongoing strategic business and brand support, and creating highly effective marketing materials, they were able to position the client for growth and success even in today’s challenging market conditions. 

The results speak for themselves, with impressive increases in account reach, brand engagement, and overall success. If you are a lender looking to succeed in today’s competitive market, then we are the partner you need to achieve your goals.