BIANCABROOS

You’ve heard it all before—you need a brand. However, taking the right first step can sometimes feel like entering a labyrinth. With the vast array of options available today, it’s easy to feel unsure about how to build your brand.  Whether starting entirely from scratch, making small but impactful refinements, or going in an entirely […]

Aligning your company’s business, branding, and marketing strategies is crucial. This is where the role of a Chief Marketing Officer (CMO) / Chief Brand Officer (CBO) comes into play. This hybrid role is not just about promoting a company’s brand and products but about strategically driving business success. Responsibilities of a CMO: A CMO oversees […]

Networking is an influential business development tool you can use to grow. Small business owners and their teams must focus on like-minded professionals and their target audience in their respective communities. The power of your network can be the difference maker regarding profitability, resonance, and reach.

In the fast-paced world of branding and strategic business development, it’s rare to encounter a client who truly embodies the spirit of innovation and forward-thinking. With Jodi Hall, the founder and leader of DANDAROAD, this is precisely what we found. From our first meeting, it was clear that this project would be more than just […]

The mortgage lending industry is highly competitive and demands strategic efforts to be responsive to the changing conditions if one is to grow in the competitive market. Lenders, in particular, must constantly innovate and adapt to stay ahead of the curve. The Bianca Broos Company is a business consultancy that supports many businesses, including dynamic solutions for top-producing lenders. In our most recent project, we helped a highly successful loan originator expand into an education-centric house of brands. The result was a highly effective brand strategy that positioned the client for growth even in today’s challenging market conditions.

Networking is one of the modern professional’s most influential business development tools. Whether you own your own business or are a passionate representative of the company you serve, the power of your network can be the difference maker when it comes to profitability, resonance, and reach. Traditional networking groups thrived on exclusivity and referral, removing […]